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Company Overview
Sarimco Costruzioni: an historical construction company
Sarimco Costruzioni is a family-owned construction company with a legacy spanning over 190 years. Founded in 1823, it has been passed down through multiple generations, maintaining strong ties to its region and evolving with the construction industry. Sarimco's mission is to deliver high-quality construction projects that enhance urban and industrial landscapes, adhering to high standards of integrity, expertise, and respect for historical significance.
Swot Analysis
The Challange: a website not well optimized
Internal Weaknesses
Limited Technological Expertise: Sarimco has traditionally focused on construction projects and has limited experience with digital tools. This lack of digital proficiency required additional training to ensure the team could independently manage their new website and integrated systems.
Outdated IT Infrastructure: The company's existing technological infrastructure was not equipped to handle modern online management systems, limiting their ability to efficiently update and maintain their digital presence.
External Threats
Aggressive Competition: The construction industry is rapidly adopting digital solutions, with competitors leveraging advanced technology for customer engagement and marketing. Without modernization, Sarimco risks falling behind in terms of visibility and efficiency.
Regulatory Changes: New and evolving regulations, particularly those focused on sustainability and environmental standards, could require Sarimco to frequently update their processes and digital communications, adding complexity and potential costs to maintain compliance.
Impact and Results
A Solid Construction to impact the business
Once implemented, the website delivered tangible results, with an increase in web traffic and a boost in user engagement.
The company saw significant improvements in its operational processes, directly contributing to a reduction in administrative workload.
To ensure the project's sustainability, ongoing monitoring and optimization plans were put in place, including regular updates to the content management system, SEO adjustments, and security enhancements. A detailed maintenance plan was established, providing Sarimco with long-term technical support to maintain the website’s performance and ensure continued alignment with their evolving business needs.
Execution Process
Design and Development skills
The project required skills in web development, SEO and UX design. These competencies ensured the creation of a functional, optimized, and user-friendly website. SEO expertise was necessary to improve visibility and drive traffic. Web development ensured a smooth integration of these features, and UX design focused on creating an intuitive user experience.
The project was completed within the expected timeframe. Agile management and close client collaboration ensured the project stayed on track and met all key deadlines.
Tech Research
Boost Reputation through Tech Optimization
For Sarimco’s website development, we leveraged key technologies to enhance functionality and user experience. This included SEO optimization and certification displays. Custom client training enabled Sarimco to manage the site autonomously. Advanced features, such as mobile responsive design, were essential to offer a seamless experience to users across devices.
Specific KPIs were defined to measure the success of the project:
User Engagement: Metrics such as time spent on the website, interactions, and a reduction in bounce rates.
SEO Performance: Improvements in search rankings, organic traffic growth, and lead generation.
Site Performance: Faster load times, ease of content updates, and increased accuracy.
